"The exhibition explores the enduring significance of milk as a symbol of vitality, purity and health. While connotations of “mother’s milk” evoke ideas of care and protection, a critical examination of Big Milk and its deprivation-style marketing tactics reveals a more nefarious side. Pinning these associations alongside one another, Settergren highlights the moment when “the advertising-like velvety soft and chalk-white milk flows in slow-motion before our gaze, animated in a creation-mythological manner to possess its own agency,” the gallery writes in a release."
