"Milk: it’s been sloshing around in our lives since the dawn of time—or at least since those iconic got milk? ads dominated every cafeteria and commercial break in the ’90s and early 2000s. But as the dairy vs. non-dairy battle rages on, Danish artist Jens Settergren is here to remind us that milk isn’t just a drink; it’s a symbol, a marketing machine, and maybe even a little bit sinister. His latest installation, Milk Plus, currently on view at Viborg Kunsthal in Denmark, takes a deep dive into the velvety white world of dairy marketing—and it’s as thought-provoking as it is surreal."
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